MINOR LIFESTYLE
  • Overview of
    Retail Trading
  • Sector Overview
    and Competition
  • performance highlights
    and development plans

MINT operates its retail trading and contract manufacturing business through Minor Corporation Pcl., the group's consumer lifestyle company. Minor Corporation is a leading distributor of international lifestyle consumer brands in Thailand focusing primarily on fashion, lifestyle, and household products through retail, wholesale and direct marketing channels. These brands can be divided into the following categories:

Fashion Apparel

Esprit is an international youth lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The merchandise includes fashion apparel, shoes, and belts for ladies, men and children.
Banana Republic brings a fresh twist on classic apparel to men and women around the world. Its promise is to be the "True Outfitters of Modern American Style" which will enable its customers to live their True Style. True Style is more than what you wear. It reflects how you live, how you choose to navigate your life, and how you show up.
Gap, an iconic retail brand, offers modern interpretations of versatile, cool and sexy American style. Clean, classic clothing and accessories help customers express their individual sense of style.
bossini originated in Hong Kong and is a widely-recognized casual wear brand renowned for its comfortable, colorful, energetic and easy to mix-and-match style. bossini offers good value for money across a full range of casual wear products for ladies, men, kids, babies and youth, which are designed to fit our customers' needs.
Charles & Keith, the eponymous fashionable shoe brand was launched in Singapore in 1996. The brand offers remarkable high street ladies' fashion shoes and accessories, and is recognized as one of the most marketable fashion footwear brands in today's international shoe market.
Pedro embodies modern luxury and style with a line of footwear and accessories in a smart twist of timeless classics with international influence for men and women, with emphasis on channelling heightened fashion acumen each season.
Brooks Brothers, founded in 1818, truly reflects American style with fashion-forward mindset in men's, women's, children's apparel and accessories. Brooks Brothers has then become an institution that shaped the American style of dress through fashion innovation, fine quality, personal service, and exceptional value. The brand has had the honor of dressing almost every President of the United States, including Abraham Lincoln, JFK, and Barack Obama. It also holds many legacies, amongst them is being the first to apply 'button-down collars', inspired by English polo players to dressed shirts.
ETAM, the first lingerie brand from France, offers elegant, exquisite and beautiful underwear products. Etam inspires and captures the effortlessly sexy spirit French women are known for. Experiencing Etam intimates is a dose of beauty therapy. It is a way of life - chic, effortless and modern.
anello, a lifestyle bag brand from Japan, is well-loved for its Japanese design and quality material. Featuring a roomy main compartment and various side pockets, anello bag is highly functional and suits all purposes. With its stylish, lightweight and alluring appearance, it can match your lifestyle and style easily.
RADLEY is a London-born design company offering crafting handbags and accessories for women who are continuously inspired by life. RADLEY products blend color, character and functionality to create collections that are distinctive in style and classic in quality and finish.

Household

Zwilling Henckels is a modern company which produces knives, cookware and kitchen gadgets. In its 270-year history, it has always used innovative technology and services to manufacture products of the highest quality.
Joseph Joseph, originally set up in 2003, is an English houseware manufacturer famous for its design-led products. Joseph Joseph's ability to blend innovative design, contemporary style and distinctive use of color is unique within the industry. Joseph Joseph focuses on the whole user experience, creating products that work beautifully and are a pleasure to have around the home.
MINT distributes children's books and encyclopedias under the brands ETL Learning via direct sales throughout Thailand.

Contract Manufacturing

In addition to its substantial retail operations, Minor Corporation is also one of the country's largest contract manufacturers of household and personal care products through NMT Ltd. NMT manufactures acid-based fast-moving consumer goods (FMCG) such as mouth rinse, baby wipes, fabric softeners and air fresheners on behalf of the world's leading consumer product companies such as SC Johnson, Unilever, Colgate, Johnson & Johnson, and Lion. The manufacturing facility in Pathumthani province currently has a maximum capacity of approximately 100,000 tons per annum.
Extract from Annual Report 2016
SECTOR OVERVIEW AND COMPETITION

Consumer sentiment in Thailand showed a mixed trend in 2016. In the first six months of the year, consumer confidence index (CCI) fell as people remained cautious on spending amidst concerns about the slower-than expected economic recovery, widespread drought and low farm prices. However, CCI showed signs of recovery in the third quarter with rising farm income, implementation of government stimulus, declining household debt as the five-year first car buyer scheme came to an end, together with the low interest rate environment. In the fourth quarter, the consumer confidence was temporarily weak again as the country went into the mourning period for the passing of His Majesty the Late King. We believe that with the fundamentals remaining strong as in the third quarter, consumer sentiment will recover in 2017.


In terms of retail space, retail developers shifted their expansion to outside of Bangkok, with the goal to capture new market demand. Competition in the retail sector remained intense as large retail fashion brands aggressively expanded their network and implemented pricing strategy to draw traffic and sales. In addition, with the increasingly popular online shopping trend, there have been many new launches of e-commerce websites and mobile applications, both by the retailers themselves and by third-party e-commerce stores.