MINOR LIFESTYLE
  • Overview of
    Retail Trading
  • Sector Overview
    and Competition
  • performance highlights
    and development plans

MINT operates its retail trading and contract manufacturing business through Minor Corporation Pcl., the group's consumer lifestyle company. Minor Corporation is a leading distributor of international lifestyle consumer brands in Thailand focusing primarily on fashion, lifestyle, and household products through retail, wholesale and direct marketing channels. These brands can be divided into the following categories:

Fashion Apparel

Esprit is an international youth lifestyle brand offering smart, affordable luxury and bringing newness and style to life. The merchandise includes fashion apparel, shoes, and belts for ladies, men and children.
Banana Republic brings a fresh twist on classic apparel to men and women around the world. Its promise is to be the "True Outfitters of Modern American Style" which will enable its customers to live their True Style. True Style is more than what you wear. It reflects how you live, how you choose to navigate your life, and how you show up.
Gap, an iconic retail brand, offers modern interpretations of versatile, cool and sexy American style. Clean, classic clothing and accessories help customers express their individual sense of style.
bossini originated in Hong Kong and is a widely-recognized casual wear brand renowned for its comfortable, colorful, energetic and easy to mix-and-match style. bossini offers good value for money across a full range of casual wear products for ladies, men, kids, babies and youth, which are designed to fit our customers' needs.
Charles & Keith, the eponymous fashionable shoe brand was launched in Singapore in 1996. The brand offers remarkable high street ladies' fashion shoes and accessories, and is recognized as one of the most marketable fashion footwear brands in today's international shoe market.
Pedro embodies modern luxury and style with a line of footwear and accessories in a smart twist of timeless classics with international influence for men and women, with emphasis on channelling heightened fashion acumen each season.
A multi-brand concept store with a selection of distinct independent jeans brands from Kojima district in Japan - a town reputable for being one of the best denim producers in the world. The brands including eJeans, Pallet Life Story, Tenryo Denim, Japan Blue jeans, DeeTa and Denim Closet will certainly appeal to denim fanatics who look for true craftsmanship and special techniques applied in denim production.
Brooks Brothers, founded in 1818, truly reflects American style with fashion-forward mindset in men's, women's, children's apparel and accessories. Brooks Brothers has then become an institution that shaped the American style of dress through fashion innovation, fine quality, personal service, and exceptional value. The brand has had the honor of dressing almost every President of the United States, including Abraham Lincoln, JFK, and Barack Obama. It also holds many legacies, amongst them is being the first to apply 'button-down collars', inspired by English polo players to dressed shirts.
ETAM, the first lingerie brand from France, offers elegant, exquisite and beautiful underwear products. Etam inspires and captures the effortlessly sexy spirit French women are known for. Experiencing Etam intimates is a dose of beauty therapy. It is a way of life - chic, effortless and modern.
anello, a lifestyle bag brand from Japan, is well-loved for its Japanese design and quality material. Featuring a roomy main compartment and various side pockets, anello bag is highly functional and suits all purposes. With its stylish, lightweight and alluring appearance, it can match your lifestyle and style easily.
RADLEY is a London-born design company offering crafting handbags and accessories for women who are continuously inspired by life. RADLEY products blend color, character and functionality to create collections that are distinctive in style and classic in quality and finish.

Household

Zwilling Henckels is a modern company which produces knives, cookware and kitchen gadgets. In its 270-year history, it has always used innovative technology and services to manufacture products of the highest quality.
MINT distributes children's books and encyclopedias under the brands ETL Learning via direct sales throughout Thailand.

Contract Manufacturing

In addition to its substantial retail operations, Minor Corporation is also one of the country's largest contract manufacturers of household and personal care products through NMT Ltd. NMT manufactures acid-based fast-moving consumer goods (FMCG) such as mouth rinse, baby wipes, fabric softeners and air fresheners on behalf of the world's leading consumer product companies such as SC Johnson, Unilever, Colgate, Johnson & Johnson, and Lion. The manufacturing facility in Pathumthani province currently has a maximum capacity of approximately 100,000 tons per annum.
Extract from Annual Report 2015
SECTOR OVERVIEW AND COMPETITION

In 2015, retail trading and contract manufacturing businesses were affected not only by weak consumer confidence, but also intensified competition from large retail fashion brands, as well as heavy discount promotion of many retailers to draw traffic to their stores and boost sales activities. Additionally, the emerging trend of online shopping represented an attractive alternative to consumers, leading to decreasing foot traffic at some shopping centers. Foreseeing the challenges, Minor Retail Group has preempted the increased competition and popularity of online shopping by strengthening the variety of its multi-brand portfolio and joining hands with Australia's well-established online retailer to set up MySale, a leading members-only online shopping club in Thailand since 2011. Throughout the years, Minor Retail Group has continued to enhance its e-commerce platform and digital technology through increased merchandise variety, membership acquisition, enhanced productivity, improved time and speed of delivery.